BESS SCARVES

 

⧓ BRANDING ∇ PACKAGING 

BRAND.

 

A BESS scarf is a canvas for high-end luxury and street-style cool. A scarf that uses traditional hand-finishing alongside bold graphic prints to create a look like no other.

WHEN DESIGNING THE BRAND, WE LOOKED TO COUNTER THE TRADITIONAL SLANT OF THE BRAND NAME (TAKEN FROM THE DESIGNER'S GRANDMOTHER).

we decided to MAKE A STRONG AND AUSTERE MARK, THE FORM TAKING CUES FROM THE SILK SQUARES THEMSELVES.