EUGÉnie.

 

BRANDING ⊻ STRATEGY ⋉ ART DIRECTION ⨀ FIT OUT

ART DIRECTION.

 

WE COLLABORATED CLOSELY WITH THE DESIGNER FOR NINE CONSECUTIVE SEASONS. TAKING CUES FROM COLLECTION THEMES, WE SET ABOUT CREATING SPECIFIC WORLDS.

EACH MANIFESTED ITSELF IN FASHION FILMS, PRINTED COLLATERAL, JEWELLERY, SET DESIGN, & FASHION EVENTS.

WE ALSO CREATED AN ONLINE PRESENCE FOR THE BRAND, INCLUDING AN ECOMMERCE SITE, EDM'S & SOCIAL MEDIA CAMPAIGNS.

 
 

CONCEPT COLLECTION

COLLECTION THREE

COLLECTION TWO

FASHION FILMS.

 
 

STORE DESIGN.

 

A modular racking system was created using oFf the shelf components for the retail space of Eugenie’s flagship store.

The steel structure allows for constant reconfiguration of the display and layout of the store and can also stack upwards to occupy the high ceiling space.

Various surface treatments were applied to the metal structures including the zinc coated custom made front desk.