NIKE RUNNING SUMMIT
EVENT

 

⧓ ART DIRECTION ∇ SPACIAL ‡ FURNITURE ∇ OBJECT ◊ TYPOGRAPHY ‡ ANIMATION ⧓

 
 
 
 
 

To showcase upcoming running products for staff and influencers, Nike was wanting to create an event that both looked back to their origins and forward to the future of running.



‡ AGENCY ◊ HARRIMAN STEEL ‡ AMSTERDAM ⊭


 

A display wall and case were covered in soft felt, which formed the backdrop to the digitally fabricated objects.

 
 

Firstly we referenced the original Nike “Blue Ribbon Store”, reworking props, graphics and paraphernalia from this period to creating a BRS display case of objects that tell this origin story.

 
 

Production photos


To present the future of Nike products, we bathed a darkened room in a pulsing golden light. To further the dramatic effect for the reveal, a ‘stadium’ display table was designed with various sound, atmospheric, lighting and projection effects to set the stage and bring the products to life.